Russo was WWE’s head writer before joining WCW in October 1999. The 61-year-old booked himself as an on-screen character in WCW, where he performed as an authority figure and occasional wrestler. He also won the world title on the September 25, 2000, episode of Nitro before relinquishing it seven days later.
Gewirtz told Sportskeeda Wrestling’s Riju Dasgupta that Russo’s unpredictable booking made for entertaining television. However, he disagreed with the former WCW writer putting himself in a world title storyline:
Gewirtz added that he expected Russo to receive backstage heat from wrestlers who worked for years to earn a world title opportunity:
In the video above, Gewirtz also gives Russo credit for his storytelling during WWE’s Attitude Era.
Former WWE writer Brian Gewirtz thinks wrestlers should be writers’ priority
Vince McMahon occasionally asked Brian Gewirtz to appear in cameo roles on WWE television, but he never became a regular character.
Gewirtz understands why the likes of McMahon and former WCW President Eric Bischoff also performed on-screen. In Russo’s case, however, he thinks the one-time WCW World Heavyweight Champion should have booked wrestlers in prominent positions instead of himself:
Gewirtz further explained why others in WCW likely had issues with Russo winning the company’s world title:
Russo recently admitted that performing on-screen was the worst part of working for WCW. According to him, portraying a villainous character on television took time away from his other jobs as a producer and writer.
What are your thoughts on Russo winning the WCW World Heavyweight Championship? Let us know in the comments section.
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